German For Real

German For Real

A 360 marketing campaign for the the Goethe Insititut’s German language courses which were activated online due to Covid19. The campaign touched all stages including strategy, creative, management and reporting. We created digital content (video and social), advertising, sponsored content and we also implemented an influencer engagement campaign on Instagram. With very positive results, the campaign was booked again for the following courses semester.


Goethe Institut


Campaigns, Digital Marketing